Communication Resources

Why is the media important?

Good news stories help raise the profile of the Church and show how Christians are making an enormous contribution to local communities across the country.

Most communities have at least one local newspaper and/or local radio station where there are news reporters who will be interested in stories and events connected to your church.

What makes a good news story?

  • Something that affects a lot of people, or is moving, funny, out of the ordinary, brand new or particularly impressive
  • Be objective: if you would read this story perhaps other people would enjoy it too

Take a look at these recent examples of stories from local ministers and congregations

Learn more about securing positive news coverage.

What to do if the media contacts you

  • Be polite and take their name and number
  • Say you will call back as soon as possible
  • Contact the Church Communications Team
  • Never say “no comment” - it's best not to reject our right of reply
  • Do not speak to journalists 'off the record' - anything that is said to a journalist could end up in print
  • If you are asked to be a spokesperson for the Church, the General Assembly has agreed these guidelines

Social media

Social media is a great way to build a sense of community and help people stay up to date with news.

Read our guidelines for churches using social media

Photography

A good photo can make or break a story.

Website policy

Our Church of Scotland website policy sets out the best practice for content, images, our brand, and who is responsible for content quality on the website.

More help

If you require further advice then please get in touch with our team.