Why is the media important?
- Good news stories give third party endorsement to our message and help to raise the profile of the Church or challenge preconceptions.
- Most congregations have access to at least one local newspaper and/or local radio station and should be in touch with them.
What makes a good news story?
- Something that affects a lot of people, or is moving, funny, out of the ordinary, brand new or particularly impressive.
- Try to be objective; would a newspaper reader enjoy it too?
- Here's some recent examples of stories from local ministers and congregations:
Learn more about securing positive news coverage.
The simplest and most widely used method of communicating a story to the media is writing a press or news release.
What to do if the media contacts you
- Be polite and take their name and number
- Say you will call back as soon as possible
- Contact the Church Communications Team
- Never say “no comment” - it's best not to reject our right of reply
- Do not speak to journalists 'off the record' - anything that is said to a journalist could end up in print
- If you are asked to be a spokesperson for the Church, the General Assembly has agreed these guidelines: Guidelines for spokespersons of the Church
A good photo can make or break a story.
- Guidelines on taking a good photograph and when to use a professional
Social media is a great way to build a sense of community and help people stay up to date with news.
- Tips for using social media
- Example of our social media policy
Please contact our team.